Finding a therapist begins with understanding what you need. That might be someone with specific expertise, a shared identity, or a schedule that works for you. When you’re clear about your needs, it’s easier to focus your search and feel good about your choice.
Not sure what therapy would cost?Enter your insurance to get an estimate
Where to search for a therapist
Once you’re ready to start looking, the next step is finding where to begin your search. You can search online, check with your insurance, or ask someone you trust for suggestions.
Online therapy platforms
Grow Therapy makes it easy to find licensed therapists who meet your needs. You can filter by insurance, specialty, gender, and more. Then, view therapist profiles and book directly online. Many therapists on Grow’s online therapy platform specialize in areas such as:
You can also refine results by identity, age, language, treatment method, and schedule. Most providers let you book a session within a few days. The platform helps you manage appointments, payments, and messaging.
Insurance provider tools
Your insurance company may have a list of in-network therapists you can search. You can also call them for help.
Ask your doctor
Your primary care doctor may have a network or list of trusted therapists. They can offer referrals based on your specific needs, preferences, or concerns. In some cases, they may also assess your symptoms, prescribe medication, or work alongside your therapist as part of your care team.
Ask someone you trust
Friends, family members, or coworkers may have therapists they recommend. Hearing about someone’s experience can make it easier to decide who to reach out to.
If you’re guiding someone into therapy, it’s key to help them feel at ease with your suggestions.
Check local community resources
Some non-profits and community health centers offer low-cost mental health services. They may also offer sliding scale fees, which can be especially helpful if you are uninsured.
Did you know?
The therapeutic relationship is one of the most robust predictors of therapy outcomes in the research literature. A large-scale meta-analysis of over 300 studies found the therapeutic alliance to be a reliable predictor of treatment success, independent of the specific treatment method used. Finding someone who feels like a good fit matters as much as finding someone with the right credentials.
How to choose the right therapist for you
Finding the right therapist isn’t only about credentials or cost. It’s about connection, someone who helps you feel seen. This part of the process can take time, but when you know what matters most to you, it gets a lot easier to find a good fit.
Think about your personal preferences
Therapy is personal. It’s important to find someone whose style and presence feel supportive to you. This is called the therapeutic alliance, which is the relationship between you and your therapist. The therapeutic alliance plays an important role in how helpful therapy feels.
Before you start your search, take a few minutes to think about what matters most to you, like:
Do you want someone warm and conversational, or more direct and structured?
Do you prefer a therapist who understands your background, identity, or values?
Are you looking for support with something specific, like anxiety, trauma, or relationships?
Do you prefer a spiritual or faith-based approach? A more clinical one?
You don’t need to have it all figured out, but knowing your preferences can help you narrow things down. This is about what you need to feel supported.
Check the practical details
Once you’ve thought about your personal preferences, it’s time to look at the practical details. The following are some things for you to consider.
License and credentials
Make sure the therapist is appropriately educated, trained, and licensed in the state where you’ll be receiving therapy. They should have at least a master’s degree and be either fully licensed or working under a licensed supervisor.
Also, the letters after a clinician’s name can be confusing, but they tell you about the provider’s training and license type. For example, you might see LPC (licensed professional counselor), LCSW (licensed clinical social worker), or LMFT (licensed marriage and family therapist). If you’re unsure what the credentials mean, it’s okay to ask.
Specialty and experience
Therapists have different areas of focus based on their training and experience. They may work with specific populations, like children, couples, or LGBTQ+ clients, or specialize in certain issues, like trauma, anxiety, or grief.
You can also consider the types of therapy styles they use, such as CBT, EMDR, or trauma-focused therapy. You don’t need to know all the terms, but if you have a specific goal in mind, look for someone with experience in that area.
Schedule and availability
It’s important to find a therapist whose schedule works with yours. Before booking, you may want to ask the following questions:
Are they accepting new clients?
Do their available times work for you?
Do they offer online therapy, in-person, or both?
Is their office location convenient (for meeting in person)?
Cost and insurance
It’s a good idea to get a clear understanding of the costs upfront. If you know the answers to these questions, you can avoid unexpected bills down the line:
Are they in-network with your insurance?
If not, do they offer sliding scale pricing?
What’s the out-of-pocket cost per session?
11 tips for finding the right therapist
Here’s a quick list you can use as you search for a therapist.
Define your needs and therapy goals. What do you want to work on? Make a list.
Set a budget that works for you. Therapy often starts weekly. Pick what’s sustainable.
Check your insurance. Ask about deductibles and your co-pay per session.
Learn about credentials. Make sure the therapist is licensed and trained.
Explore the different types of therapy. Note any that might resonate with you.
Read therapist bios and profiles. Do they seem like someone you’d be comfortable with?
Ask questions before booking. Ask about things like their style, availability, and cost.
Keep track of your top choices. Take notes. What stood out?
Use the first session to test the fit. Notice if you feel safe, heard, and supported.
Watch for concerns. If you leave sessions feeling unheard, it might not be the right fit.
Trust your gut. You don’t have to explain it. If something feels off, keep looking.
What’s the difference between online and in-person therapy — and which is better?
Neither is universally better — it depends on what works for your life and what you’re working on. Research shows that online therapy produces comparable outcomes to in-person therapy for most conditions, including anxiety, depression, and PTSD. Online therapy tends to work well if you value flexibility, have a busy schedule, live in an area with limited providers, or feel more comfortable opening up from home.
In-person therapy can be a better fit if you find face-to-face connection easier, or if your therapist uses approaches that benefit from physical presence, like some body-based or trauma therapies. On Grow, you can filter specifically for in-person or virtual providers and see who’s available in your area.
Ready to start?Browse therapists on Grow
Questions to ask while you’re searching
Searching for a potential therapist? You don’t need to wait until your first session to ask important questions. Asking early can show if someone is the right fit for you. This way, you can save time, energy, and money. You might ask things like:
What’s your style or approach to therapy? This helps you know if they’re more conversational, structured, or goal-focused.
Do you have experience with [insert your concern here]? Ask if they’ve worked with people facing similar concerns. That way, you know they’re experienced in helping with what you’re going through.
What’s your availability like? Find out if they’re taking new clients and how soon you can get started. Also, check to make sure their appointment times match your schedule.
Do you offer virtual, in-person, or hybrid appointments? Some therapists only meet online or in person, while others offer both.
What’s your fee per session, and do you take insurance? You’ll want to be sure you understand the cost before booking a session. Ask if they accept your insurance as an in-network provider, and if not, whether they offer a sliding scale or payment plan.
How will we track progress? Ask how they check in on goals and whether therapy is helping.
Questions your therapist might ask you
During your first session, your therapist will ask you a few questions to get to know you. They will work on understanding why you are seeking help. They might ask:
What brings you to therapy?
Have you been to therapy before?
Is there anything specific you would like to focus on?
What does support look like for you right now?
Signs your therapist is (or isn’t) a good fit
It’s normal to wonder if your therapist is the right match for you. Therapy works best when you feel safe, understood, and supported. If something feels off, trust that it’s okay to question it. Here’s how to tell if your therapist is a good fit or if it might be time to try someone new.
Signs your therapist is a good fit
A good connection with your therapist can greatly impact how supported you feel. When therapy is going well, you’ll notice things like:
You feel seen and heard
They’re kind, respectful, and professional
You feel safe sharing your thoughts and feelings
They help you reflect, grow, and feel more confident
They show up on time and stay consistent
Signs your therapist may not be a good fit
Sometimes the connection just isn’t there, and that might mean you haven’t found the right fit yet; this may be the case if:
You feel judged or misunderstood
You don’t feel comfortable opening up
You don’t feel like your concerns are being taken seriously
You often leave sessions feeling worse, not better
Some people worry that switching therapists means that they’re failing therapy, or that it isn’t for them. But that’s just one of the most common myths about therapy. In reality, finding the right person is a normal part of the process.
What to do if you don’t feel connected to your therapist
Not every therapist will be the right match, and that’s okay. It’s normal to try out a few sessions with a therapist, then realize the connection just isn’t there; finding the right therapist sometimes takes more than one try.
Talk it through: If you’re not sure that your therapist is the right fit, it might be worth having a conversation with them. A good therapist will welcome your honesty. They should be able to adjust their approach or explain things in a new way if needed.
Find a new therapist: If you’ve given it a fair try and it still doesn’t feel right, trust your gut. It’s okay to move on and keep looking. The right therapist is out there.
End the relationship: Ending the relationship with your therapist can be uncomfortable, but you don’t have to explain everything in detail. Something like, “Thank you for your support, but I’ve decided to explore a different fit for my needs,” is enough.
If you’re looking for help with what to say, we have a detailed article that takes you through how to end therapy.
Final thoughts
Finding the right therapist takes a little time, but it’s worth doing carefully. The relationship you build with your therapist is one of the most important factors in whether therapy helps — more than the specific approach they use or the credentials after their name. That means the search itself matters.
Start with what you know: what you’re hoping to work on, whether you want to meet in person or virtually, and whether insurance coverage is a priority. Those three things alone will narrow the field significantly. From there, read profiles, trust your instincts, and don’t be discouraged if the first person you try isn’t the right fit. Switching is normal, and it doesn’t mean therapy isn’t for you.
Most people who stick with it — even through an early mismatch — find someone who works for them. And once you do, the work can begin.
Finding someone is the next step.
Browse licensed therapists on Grow — filter by specialty, insurance, and availability, and see who has openings this week.
Want to help someone find a therapist?Read how here
Frequently asked questions
Why is it so hard to find a therapist?
You’re not alone if finding a therapist feels harder than you expected. More people are reaching out for mental health care than ever before, and that growing demand means some therapists have limited availability, especially those who take insurance or specialize in certain areas. It can also take time to find someone who feels like the right fit. Therapy works best when you feel safe and understood, so things like personality and communication style really matter. The good news? There are tools and resources that can help. Many directories, including Grow Therapy, let you filter by availability, specialty, and identity, making it easier to find someone who meets your needs. It might take a little patience, but the right support is out there, and you deserve to find it.
How can I find a therapist near me?
To find a therapist near you, start your search on Grow Therapy. Enter your location and pick “in-person care” to find someone nearby. You can also check your health insurance website for local providers or ask your doctor. You may also try asking someone you trust for recommendations.
How can I find a therapist who shares my culture or religion?
It can be really helpful to work with someone who shares your background or beliefs. With Grow Therapy, you can filter therapists by ethnicity, religion, and language. This can help you find someone who understands you. You can check with your local community centers or churches for recommendations, too.
How can I find a Black or BIPOC therapist?
Grow Therapy lets you search for therapists based on race and cultural background. There are also other helpful directories like Therapy for Black Girls, Therapy for Black Men, and Therapy in Color. Community organizations and cultural centers can be good resources, too especially if you want someone who understands your lived experience.
How can I find an LGBTQ+ friendly therapist?
Directories like Grow Therapy let you filter for therapists who are LGBTQ+ affirming. You can even search for specific identities like gender fluid, non-binary, or transgender. Other helpful resources include Gaylesta and Pink Therapy. Local LGBTQ+ centers may also have lists of therapists they trust. If you’re not sure, you can always ask a therapist about their experience working with LGBTQ+ clients. A supportive therapist will be happy to answer your questions.
Should I see my friend or a family member’s therapist?
Deciding if you should see the same therapist as someone you know depends on several factors. Sadly, there’s no clear answer to this question. If you live in a small town, you might not have many options. When possible, it’s usually better to find your own therapist.
Is it okay to switch therapists?
Yes, and it’s more common than most people expect. Therapy requires a good fit, and not every therapist is right for every person — that’s not a failure on either side. If after a few sessions something consistently feels off — you don’t feel heard, the approach doesn’t suit you, or the logistics aren’t working — it’s reasonable to look for someone else. On Grow, switching providers is free and straightforward.
How many therapy sessions will I need before I know if it’s working?
Most people have a sense of whether therapy feels right within the first two to three sessions — not necessarily whether they’re “cured,” but whether the relationship feels workable and the therapist seems to understand what they’re dealing with. Measurable progress on specific goals often becomes visible after 8–12 sessions, though this varies significantly depending on what you’re working on. It’s reasonable to check in with yourself after four or five sessions and ask honestly whether this feels like the right fit.
Should I tell my therapist everything?
You don’t have to share everything at once, and a good therapist won’t pressure you to. Therapy works best when you feel safe enough to be honest, but that level of openness usually builds gradually over time. It’s normal to hold some things back early on — what matters is that you’re moving toward honesty at a pace that feels manageable. If you’re consistently holding back things that feel directly relevant to why you’re in therapy, it’s worth raising that with your therapist directly.
What if I can’t afford therapy?
There are more options than most people realize. Many therapists offer sliding scale fees based on income — it’s worth asking even if it isn’t listed. Community mental health clinics often provide low-cost or free services. If you have insurance, most plans cover therapy and your out-of-pocket cost may be lower than you expect. On Grow, you can check your estimated cost before booking anything.
About Grow Therapy
Grow Therapy is an online therapy platform that meets you where you are. With thousands of providers, therapy and medication support, and insurance-covered care, starting therapy is faster, easier, and more affordable.
