Licensed to practice in 2 states and accepts 49 insurances. Specializes in Anxiety, Depression, Grief and 4 more.
(he/him)
My name is Bill Massey and I am a licensed clinical social worker practicing in west central Georgia and east central Alabama. I graduated from the University of Georgia's MSW program in 1993 and became an LCSW in 1996. I have worked in home health and hospice for most of my career with a strong emphasis on geriatrics and dementia care. I have experience in inpatient psychiatric settings and residential services as well. I am looking to fill a niche that I have seen wanting attention for some time. For many years I have seen elders and their families in their homes but had to refer out any counseling other than crisis intervention to outpatient therapists. The problem is that I have been referring homebound people for outpatient therapy. This is not effective for many reasons. With the help of Grow Therapy, I intend to offer my services of counseling and case management to people in the comfort of their own homes. I will become a mobile mental health provider to serve a population that has gone largely underserved for all too long. My coverage area for in-home therapy will be Lee, Russell, and Chambers counties in Alabama as well as Muscogee, Chattahoochee, and Harris Counties in Georgia. I am opening up limited appointment times for virtual counseling as of mid May 2024.
I present with a down to earth approach and conversational style. I believe in the use of humor in counseling when appropriate and have developed strong communication skills and the ability to build rapport quickly.
With my strong background in homecare, I have developed the ability to build rapport with clients rapidly while providing counseling in a personal and conversational manner. My approach is to talk with people the way I want to be spoken to. My therapy style is such that two adults sit together and have a conversation that leads to therapeutic outcomes.
I focus on geriatrics with an emphasis on dementia care and counseling for issues related to depression and anxiety associated with other chronic illnesses.
Other specialties
Cash - $80 per session
Aetna
Aetna - Allied Benefits
Aetna - ASR Health Benefits
Aetna - Luminare
Aetna - Medicare
Aetna - Moda
Aetna - WebTPA
Aetna – HealthEZ
All Savers
Ambetter Health
Amerihealth Administrators
Amerihealth NJ Medicare Advantage
Anthem
Arlo
AvMed
Blue Cross Blue Shield
Centivo
Cigna
Cigna - HealthEZ
EAP:Cigna
EAP:Evernorth
EAP:UnitedHealthcare/Optum
Evernorth
Golden Rule
GTEB
Harvard Pilgrim/UnitedHealthcare
Humana - Medicare
Humana Dual (Medicare & Medicaid)
Independence Administrators
Independence Blue Cross
Kaiser Permanente
Kaiser Permanente - Medicare
Medicaid - Peach State Health Plan
Optum
OptumHealth Complex Medical Conditions
Oscar
Oxford
Peach State Health Plan (Managed Medicaid)
Surest (formerly Bind)
Tufts Health/Cigna
United Medical Resources
UnitedHealthcare Complete Care (C-SNP)
UnitedHealthcare Dual (Medicare & Medicaid)
UnitedHealthcare Life Insurance
UnitedHealthcare Shared Services
UnitedHealthcare StudentResources
UnitedHealthcare/Optum
UnitedHealthcare/Optum - Medicare
WellCare of Georgia
Cognitive Behavioral (CBT)
My goal is to give clients the tools they need to help themselves through hard times. I believe in empowering people to become their own therapists.
4 ratings with written reviews
February 27, 2026
I'm very excited to see the outcome with my therapy sessions with him. He's hilarious, straightforward and a good listener.
November 14, 2025
I don't usually do reviews. in my opinion, that makes things too client centered in a bad way.
October 18, 2025
Has a great way of eliciting conversations that do have an effect on how I view things!