Most men aren’t interested in therapy. Why? Because they believe it won’t help them get what they want—and they’re not wrong.

Traditional therapy, self-help books, and wellness programs are often designed with women in mind. There’s nothing inherently wrong with that. Women are, after all, the primary consumers of these services & products. And women account for 85% of the professional counselors offering care.

And that leaves a gap.

We talk a lot about reducing the stigma of mental health care for men, however, we’re placing the emphasis on the wrong syllable. The real challenge isn’t just stigma—it’s relevance.

To truly reach men, we need to make therapy appealing by focusing on what they care about: improving performance, managing stress, repairing relationships, regaining control, and solving real-life problems.

As a male therapist, I get it. I design my counseling approach to speak directly to the needs of male clients—whether they're seeking individual therapy or looking for a male perspective in couples work. 

No fluff. Just results, practical insight, and straight talk along with humor and understanding from a guy who calls himself a Frequent Flyer to Hell and Back.

Bob Zima

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