New to Grow
I’m Royce L. Jones, MS, LPCC, MBA — a licensed professional counselor associate, Navy veteran, and mental performance consultant dedicated to helping individuals grow with intention. I specialize in working with student-athletes, high-performing professionals, and men navigating identity, leadership, and life transitions. My approach blends evidence-based practices like EMDR, mindfulness, and performance psychology with culturally responsive care to create a space that is honest, practical, and growth-focused. My goal is simple: to help you build awareness, strengthen resilience, and become the best version of yourself — on and off the field.
In our first session together, here's what you can expect
In our first session, you can expect a relaxed, welcoming space where you don’t have to perform, impress, or have the “right” words. My goal is to understand you — not just the issue that brought you in, but your story, your strengths, your stressors, and what matters most to you. We’ll talk about what’s been weighing on you, what you’d like to change, and what progress would look like in your life. I may ask thoughtful questions to help clarify patterns, identities, or goals, but there’s no pressure to share everything at once. You can also expect transparency. I’ll explain how I work, what approaches I use (such as EMDR, mindfulness, or performance-based strategies), and we’ll begin shaping a plan together. The first session is about building trust, setting direction, and making sure you feel comfortable moving forward.
The biggest strengths that I bring into our sessions
What stands out about my therapeutic approach is the balance between depth and practicality. We don’t just talk about problems — we identify patterns, understand where they come from, and build tools you can apply immediately in your daily life. I integrate EMDR, mindfulness, performance psychology, and culturally responsive therapy to address both past experiences and present performance. That means we can process unresolved experiences, strengthen emotional regulation, and improve confidence and focus — all at the same time. Clients often tell me they appreciate that our work feels honest, structured, and growth-oriented. I provide accountability without judgment. The result is increased self-awareness, clearer identity, stronger boundaries, and measurable progress — not just insight, but change you can feel in your relationships, leadership, and performance.
The clients I'm best positioned to serve
I’m best positioned to serve high-performing individuals who are used to showing strength on the outside but may feel pressure, stress, or internal conflict beneath the surface. Many of my clients are student-athletes, professionals, veterans, and men navigating identity, leadership, relationships, and life transitions. I work well with those who are ready to grow — even if they don’t have everything figured out yet. Clients who come to me often want to improve confidence, manage anxiety or performance pressure, process past experiences, strengthen emotional awareness, or break patterns that no longer serve them. If you value accountability, self-reflection, and practical tools you can apply in real life — and you’re willing to do the work — we’ll be a strong fit.
Christian Counseling
I integrate evidence-based therapeutic techniques with a client's faith as an active resource in the healing process. This can be especially meaningful for individuals navigating grief, trauma, shame, moral injury, or identity struggles, where spiritual questions are often just as pressing as psychological ones. For many clients, knowing their counselor understands and respects their faith removes a significant barrier to seeking help in the first place — making licensed Christian counseling not just culturally responsive, but clinically effective.
Acceptance and commitment (ACT)
Acceptance and Commitment Therapy (ACT) is a powerful and increasingly well-researched therapeutic approach that helps clients stop fighting their inner experiences and instead build a life driven by what genuinely matters to them. Rather than trying to eliminate painful thoughts, emotions, or memories, ACT teaches clients to observe and accept those experiences without being controlled by them — a skill called psychological flexibility. Through core processes like mindfulness, cognitive defusion (creating distance from unhelpful thought patterns), and values clarification, clients learn to take meaningful action even in the presence of discomfort or uncertainty. This makes ACT particularly effective for anxiety, depression, chronic pain, trauma, and life transitions, where the attempt to suppress or avoid difficult internal experiences often makes things worse rather than better. For many clients, ACT feels less like fixing what's broken and more like learning to carry life's inevitable hardships with greater clarity, openness, and purpose — which can be a profoundly freeing shift in how they relate to themselves and the world around them.
Cognitive Behavioral (CBT)
Cognitive Behavioral Therapy (CBT) is another widely researched therapeutic approaches available, built on the idea that our thoughts, feelings, and behaviors are deeply interconnected — and that shifting unhelpful thinking patterns can meaningfully change how we feel and function. Through structured, skills-based techniques, clients learn to identify and challenge distorted thoughts, build healthier behavioral patterns, and develop practical tools they can use in real time. CBT has strong empirical support across a wide range of concerns including depression, anxiety, PTSD, and relationship difficulties, making it one of the most versatile and empowering approaches in mental health care.
Couples Counseling
Couples counseling provides a structured and supportive space for partners to improve communication, work through conflict, and rebuild connection with the guidance of a trained professional. Rather than taking sides, a skilled couples counselor helps both partners feel heard while identifying the underlying patterns, attachment wounds, and unmet needs that are often driving recurring conflict. Research consistently shows that couples counseling — particularly approaches like Emotionally Focused Therapy (EFT) and the Gottman Method — can significantly improve relationship satisfaction, communication, and long-term commitment even in relationships that feel deeply stuck.
Dialectical Behavior (DBT)
Dialectical Behavior Therapy (DBT) is a structured, skills-based approach originally developed for individuals experiencing intense emotional dysregulation, and it has since proven highly effective for a broad range of concerns including anxiety, depression, trauma, self-harm, and relationship instability. DBT teaches four core skill sets — mindfulness, distress tolerance, emotion regulation, and interpersonal effectiveness — giving clients concrete tools to manage overwhelming emotions without resorting to harmful or avoidant behaviors. For many clients, DBT is transformative precisely because it balances acceptance of where they are with active strategies for change, making it both validating and practically empowering.