Licensed to practice in Arizona and accepts 38 insurances. Specializes in Anxiety, Depression, Trauma and PTSD and 10 more.
Gretchen Herndon
(she/her)
Clients say this provider is
About me
Hello! I am a Licensed Professional Counselor in Arizona. I received my master's degree from Northern Arizona University and have been practicing for 18 years. I help individuals with trauma, depression or anxiety reduce symptoms through the community mental health system. I am currently working on my doctorate degree in order to assist patients with chronic medical conditions. I want to help my patients achieve their identified goals to improve their lives!
Get to know me
In our first session together, here's what you can expect
In the first session, we will have brief introductions, and I will assess what concerns you the most in order to create a plan to meet your goals.
The biggest strengths that I bring into our sessions
I have worked in community mental health for years and gained experience with a variety of patients. This has given me the opportunity to gain experience in helping patients meet their goals through a variety of counseling strategies.
The clients I'm best positioned to serve
I work with individuals with trauma, depression, or anxiety with symptom reduction and ability to manage symptoms long-term.
Specialties
Top specialties
Anxiety
Depression
Trauma and PTSD
Other specialties
ADHD
Addiction
Anger Management
Coping Skills
Domestic Violence
Foster Care/Adoption
Insomnia/Sleep Issues
Self-Harming
Sex Addiction
Sexual Abuse
Identifies as
Christian
White
Woman
Serves ages
Adults (18 to 64)
Teenagers (13 to 17)
Licensed in
Arizona
Accepts
Aetna
Aetna - ASR Health Benefits
Aetna - Allied Benefits
Aetna - Lucent Health
Aetna - Luminare
Aetna - Moda
Aetna - WebTPA
Aetna – HealthEZ
All Savers
Amerihealth Administrators
Anthem
Blue Cross Blue Shield
Independence Blue Cross
Independence Administrators
Arlo
AvMed
Cash - $150 per session
Centivo
Cigna
Cigna - HealthEZ
EAP:Cigna
EAP:Evernorth
EAP:UnitedHealthcare/Optum
Evernorth
GTEB
Golden Rule
Harvard Pilgrim/UnitedHealthcare
UnitedHealthcare/Optum
Optum
OptumHealth Complex Medical Conditions
Oscar
Oxford
Surest (formerly Bind)
Tufts Health/Cigna
United Medical Resources
UnitedHealthcare Life Insurance
UnitedHealthcare Shared Services
UnitedHealthcare StudentResources
Location
Offers in-person in 1310 Smithson Dr, Holbrook, AZ 86025
Virtual
My treatment methods
Cognitive Behavioral (CBT)
I have utilized CBT for depression and anxiety. I have used it with sexual addiction and other addictive disorders.
Mind-body approach
Many individuals experience somatic conditions and the use of mind-body approach helps reduce somatic symptoms.
EMDR
I have used this modality for brief traumas as well as with individuals with significant trauma.
Eclectic
I use the therapeutic approach that is the most effective for the patient's needs.
Solution Focused Brief Treatment
I use solution focused therapy in EAP sessions to help patients complete the issue that brought them to therapy.
18 ratings with written reviews
August 19, 2026
She really listens to your problems and understands your situations
Verified client, age 25-34
August 10, 2026
Gretchen is the first therapist that genuinely made me feel safe and comfortable to talk about the hard things.
Verified client, age 18-24
July 18, 2026
She was the perfect fit for what I was looking for in a counselor. I look forward to having more sessions with her.