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15,000,000 hours spent getting to know your mind

A Grow Therapy client during a session

You spent 15,000,000 hours working on the most important thing you own.

Every session adds up and this year, it added up to something worth putting on a billboard.

But 15 million is hard to picture, so pick a measurement that works for you.

15,000,000 hours, measured in therapy sessions

Source: Grow internal data 2025

Therapy’s biggest gift isOptimism

A Grow Therapy client smiling, eyes closed

Not far behind is learning to say no

Therapy got billed as a way to feel less of something. Less anxious. Less sad. Less stuck.

Well, we looked at the receipts and turns out, therapy’s whole job is actually making room for more, not less.

Top reported outcomes of therapy:

  • Optimism38%
  • Stronger boundaries34%
  • Better relationships32%
  • Sleep & self-care29%
  • Creativity23%
  • Work productivity16%

Source: National survey commissioned by Grow Therapy of U.S. adults who have attended therapy November 2025. Self-reported survey opinion, not a clinical outcome measure or Grow patient data.

Tell us what you want more of to get your therapy receipt.

A printed therapy receipt titled Optimism, itemizing small wins like more hopeful days.Optimism receipt

Thefastest-growingreasonpeoplecometoGrow?

Life just got different

A Grow Therapy client looking directly at the camera

What people are searching for on Grow

  • Life Transitions: +168% year over year
  • Coping Skills: +152% year over year
  • Trauma & PTSD: +152% year over year
  • Insomnia & Sleep: +151% year over year
  • Parenting: +145% year over year
  • Postpartum: +128% year over year

Source: Grow internal data 2025

Everystatehasatherapypersonality

What’syours?

A Grow Therapy client gazing upward

Anxiety is #1 everywhere.

Depression is #2.

But the #3 fastest growing specialty searches reveal a surprising regional story.

Every state’s working on something.Find yours to see what.

  • Coping skills
  • Trauma & PTSD
  • Life Transitions
  • Parenting
  • Insomnia & Sleep

Source: Grow internal data 2025

  • Alaska: Insomnia & Sleep
  • Alabama: Trauma & PTSD
  • Arkansas: Trauma & PTSD
  • Arizona: Life Transitions
  • California: Coping skills
  • Colorado: Life Transitions
  • Connecticut: Coping skills
  • Delaware: Coping skills
  • Florida: Life Transitions
  • Georgia: Trauma & PTSD
  • Hawaii: Coping skills
  • Iowa: Trauma & PTSD
  • Idaho: Trauma & PTSD
  • Illinois: Coping skills
  • Indiana: Trauma & PTSD
  • Kansas: Trauma & PTSD
  • Kentucky: Trauma & PTSD
  • Louisiana: Trauma & PTSD
  • Massachusetts: Coping skills
  • Maryland: Coping skills
  • Maine: Coping skills
  • Michigan: Trauma & PTSD
  • Minnesota: Coping skills
  • Missouri: Trauma & PTSD
  • Mississippi: Trauma & PTSD
  • Montana: Trauma & PTSD
  • North Carolina: Trauma & PTSD
  • North Dakota: Trauma & PTSD
  • Nebraska: Trauma & PTSD
  • New Hampshire: Coping skills
  • New Jersey: Coping skills
  • New Mexico: Life Transitions
  • Nevada: Life Transitions
  • New York: Coping skills
  • Ohio: Trauma & PTSD
  • Oklahoma: Trauma & PTSD
  • Oregon: Coping skills
  • Pennsylvania: Coping skills
  • Rhode Island: Coping skills
  • South Carolina: Trauma & PTSD
  • South Dakota: Trauma & PTSD
  • Tennessee: Trauma & PTSD
  • Texas: Trauma & PTSD
  • Utah: Parenting
  • Virginia: Coping skills
  • Vermont: Coping skills
  • Washington: Coping skills
  • Wisconsin: Insomnia & Sleep
  • West Virginia: Trauma & PTSD
  • Wyoming: Trauma & PTSD

Turnsout,allagesarereadyto

work it out

A Grow Therapy client smiling during a session
  • Millennials lead in total therapy sessions.
  • Gen Z is closing in.
  • Gen X is the fastest-growing nationally.

Select a generation below to learn more

Born 1981–1996

Millennials

The generation that normalized therapy.

  • Baby Boomers (born 1946–1964): 4% of Grow patients. Better late than never and they're consistent.
  • Gen X (born 1965–1980): 16% of Grow patients. Fastest-growing nationally, it’s finally their time.
  • Millennials (born 1981–1996): 46% of Grow patients. The generation that normalized therapy.
  • Gen Z (born 1997–2012): 31% of Grow patients. Entered the chat already fluent in mental health language.
  • Gen Alpha (born 2010+): 2% of Grow patients. The first generation whose parents booked the session.

Source: Grow internal data 2025; National survey commissioned by Grow Therapy of U.S. adults who have attended therapy November 2025

Therapyhasa season

A Grow Therapy client in soft autumn light

Actually it has twelve of them

Life has a rhythm and therapy follows it.

Turns out your mental health is more seasonal than you think — just not the seasons you’d expect

  • January

    New year, new therapist. First sessions are the new resolution.

    #1 month for first-timers
  • February

    “New year, new me” starts to fizzle. The resolution may fade but the need doesn’t.

    follow-through
  • March

    Spring forward, sleep backward. Sleep issues spike and people start doing something about it.

    sleep issues
  • April

    Spring break’s over, finals are looming. It’s crunch time and the kids aren’t the only ones feeling it.

    school stress
  • May

    Mental Health Awareness Month. Awareness is everywhere and people are noticing.

    showing up
  • June

    When school lets out, so do therapy schedules. The good news: routines always come back.

    therapy for kids
  • July

    Nothing surfaces feelings quite like a summer with family. Turns out togetherness can be a therapy trigger.

    family conflict
  • August

    Summer was fun. Now couples everywhere have things to discuss.

    couples counseling
  • September

    New schools, new cities, new chapters — September holds more life transitions than any other month.

    life transitions
  • October

    The month men show up. Searches for men’s mental health spike higher in October than any other month of the year. Something about fall has them finally ready to talk.

    men’s issues
  • November

    The turkey effect. Fewer sessions, but more searching, the holidays send everyone looking for ways to cope.

    coping skills
  • December

    Year-end reflection. The people who show up in December are doing their most intentional work of the year.

    spirituality

Source: Grow internal data 2025

Thedoorstotherapyare

Unlocking

For decades, stigma was the lock that kept people from starting therapy.

Today? Only 2% of people say that’s the reason they don’t start.

Optimism is winning

Two Grow Therapy clients wrapped in a blanket, laughing together
  • Therapy is for everyone.

  • Finance boys in their healing era,

  • baddies with saddies,

  • eldest daughters who’ve been the strong one too long,

  • the “I’m fine”-sayers who are very much not,

  • your parents, and their parents,

  • and you.

The locks left? Cost and time.

Which is pretty convenient for us, since we have the keys.

Because therapy is only as good as the ability to reach it, and we’re making sure everyone can.

These are the top three reasons people don’t start therapy.

Every lock has a key, click to see them.

  • Cost

    $21

    The average session cost on Grow with insurance. Some pay $0.

    A weekly Grow session: $21 vs. A week of energy drinks: $28

  • Time

    2 days

    The average time to start therapy on Grow. Nationally, it’s 48.¹

    ¹ Source: HRSA, State of the Behavioral Health Workforce, December 2025.

  • Trust

    26,000+ therapists

    Vetted by Grow, so finding someone worth trusting is easier. No random matches.

    135+ specialties and treatment methods

Source: National survey commissioned by Grow Therapy of U.S. adults November 2025

Growthismessy

A Grow Therapy client standing by the water, mid-thought

Buttheresultsaren’t

  • Some people feel progress in a month.
  • Others may take a little longer.
  • Both are still doing the work.
  • Everyone moves at their own pace, what matters is that you keep going.
  • But, there is a general shape of change in therapy.
  • Sessions 1-428% of survey respondents report improvement
  • Sessions 5-9+39%. A total of 69% of survey respondents report feeling progress around 2 months
  • Sessions 10-14+14%. 81% of survey respondents by the 4th month are feeling progress
  • Sessions 15++18% more survey respondents report seeing change

Source: National survey commissioned by Grow Therapy of U.S. adults who have attended therapy November 2025. Self-reported survey opinion, not based on Grow Therapy patient data or validated assessments (e.g., PHQ-9, GAD-7).

A dreamlike painted portrait of a face with a blue bird resting across the eyes

When you work on your mind,

everything else gets stronger.

The data — all 15 million sessions of it — agrees.

Weknowwhat’sreallygoing downinyourbed

Therapy

A Grow Therapy client lying in bed in warm morning light

95% of Grow sessions are telehealth,

which means therapy happens exactly where life happens.

The best therapy room is the one you actually show up in.

The ranked list

#6: Therapy while traveling, 14%. A therapy session from a canoe in the middle of a lake. Another from a wedding laundry room. We respect the dedication. #5: Do therapy outdoors, 14%. Walking therapy. You’re literally moving forward. The symbolism writes itself. #4: Therapy at work, 19%. Calendar blocked. Conference room booked. Time for lunch break therapy. Definitely, more productive than the meeting you silently left…respect. #3: Therapy in your home, 25%. Kitchen, office, kitchen, couch, kitchen again. Turns out the rooms where everyone gathers are where you gather yourself, too. #2: Therapy from a parked car, 29%. Doors that lock. No one asking how the printer works. This might be the best office you have. #1: Therapy in bed, 39%. The most honest conversations happen here. Sometimes the bed rot is part of doing the work.

Source: National survey commissioned by Grow Therapy of U.S. adults who have attended therapy November 2025. Self-reported survey opinion, not Grow patient data.

Millions of people showed up. Not because they had to. They showed up because they decided their mind matters and it’s worth taking care of. So, whatever brought you here, know, it’s enough Because therapy can...

Millions of people showed up.

A pregnant person resting on a lawn chair while a toddler in a green tank top sits beside them in a summer yard
Three generations of women styling an older woman’s hair in a wood-panelled room

Not because they had to. They showed up because they decided their mind matters and it’s worth taking care of.

So, whatever brought you here, know, it’s enough

A person in a denim shirt standing in front of a leafy tree, looking calmly at the camera

Because therapy can...

Change your mind

Change your life

Where will you grow?