January
New year, new therapist. First sessions are the new resolution.

You spent 15,000,000 hours working on the most important thing you own.
Every session adds up and this year, it added up to something worth putting on a billboard.
But 15 million is hard to picture, so pick a measurement that works for you.


Source: Grow internal data 2025

Therapy got billed as a way to feel less of something. Less anxious. Less sad. Less stuck.
Well, we looked at the receipts and turns out, therapy’s whole job is actually making room for more, not less.
Top reported outcomes of therapy:
Source: National survey commissioned by Grow Therapy of U.S. adults who have attended therapy November 2025. Self-reported survey opinion, not a clinical outcome measure or Grow patient data.
Tell us what you want more of to get your therapy receipt.
Optimism receiptThefastest-growingreasonpeoplecometoGrow?

Source: Grow internal data 2025
Everystatehasatherapypersonality
What’syours?

Anxiety is #1 everywhere.
Depression is #2.
But the #3 fastest growing specialty searches reveal a surprising regional story.
Source: Grow internal data 2025
Turnsout,allagesarereadyto

Select a generation below to learn more
Born 1981–1996
Millennials
The generation that normalized therapy.
Source: Grow internal data 2025; National survey commissioned by Grow Therapy of U.S. adults who have attended therapy November 2025

Actually it has twelve of them
Life has a rhythm and therapy follows it.
Turns out your mental health is more seasonal than you think — just not the seasons you’d expect
New year, new therapist. First sessions are the new resolution.
“New year, new me” starts to fizzle. The resolution may fade but the need doesn’t.
Spring forward, sleep backward. Sleep issues spike and people start doing something about it.
Spring break’s over, finals are looming. It’s crunch time and the kids aren’t the only ones feeling it.
Mental Health Awareness Month. Awareness is everywhere and people are noticing.
When school lets out, so do therapy schedules. The good news: routines always come back.
Nothing surfaces feelings quite like a summer with family. Turns out togetherness can be a therapy trigger.
Summer was fun. Now couples everywhere have things to discuss.
New schools, new cities, new chapters — September holds more life transitions than any other month.
The month men show up. Searches for men’s mental health spike higher in October than any other month of the year. Something about fall has them finally ready to talk.
The turkey effect. Fewer sessions, but more searching, the holidays send everyone looking for ways to cope.
Year-end reflection. The people who show up in December are doing their most intentional work of the year.
Source: Grow internal data 2025
Unlocking
For decades, stigma was the lock that kept people from starting therapy.
Today? Only 2% of people say that’s the reason they don’t start.
Optimism is winning

Therapy is for everyone.
Finance boys in their healing era,
baddies with saddies,
eldest daughters who’ve been the strong one too long,
the “I’m fine”-sayers who are very much not,
your parents, and their parents,
and you.
The locks left? Cost and time.
Which is pretty convenient for us, since we have the keys.
Because therapy is only as good as the ability to reach it, and we’re making sure everyone can.
These are the top three reasons people don’t start therapy.
Every lock has a key, click to see them.
$21
The average session cost on Grow with insurance. Some pay $0.
A weekly Grow session: $21 vs. A week of energy drinks: $28
2 days
The average time to start therapy on Grow. Nationally, it’s 48.¹
¹ Source: HRSA, State of the Behavioral Health Workforce, December 2025.
26,000+ therapists
Vetted by Grow, so finding someone worth trusting is easier. No random matches.
135+ specialties and treatment methods
Source: National survey commissioned by Grow Therapy of U.S. adults November 2025

Buttheresultsaren’t
Source: National survey commissioned by Grow Therapy of U.S. adults who have attended therapy November 2025. Self-reported survey opinion, not based on Grow Therapy patient data or validated assessments (e.g., PHQ-9, GAD-7).

When you work on your mind,
everything else gets stronger.
The data — all 15 million sessions of it — agrees.
Therapy

95% of Grow sessions are telehealth,
which means therapy happens exactly where life happens.
The ranked list
#6: Therapy while traveling, 14%. A therapy session from a canoe in the middle of a lake. Another from a wedding laundry room. We respect the dedication. #5: Do therapy outdoors, 14%. Walking therapy. You’re literally moving forward. The symbolism writes itself. #4: Therapy at work, 19%. Calendar blocked. Conference room booked. Time for lunch break therapy. Definitely, more productive than the meeting you silently left…respect. #3: Therapy in your home, 25%. Kitchen, office, kitchen, couch, kitchen again. Turns out the rooms where everyone gathers are where you gather yourself, too. #2: Therapy from a parked car, 29%. Doors that lock. No one asking how the printer works. This might be the best office you have. #1: Therapy in bed, 39%. The most honest conversations happen here. Sometimes the bed rot is part of doing the work.
Source: National survey commissioned by Grow Therapy of U.S. adults who have attended therapy November 2025. Self-reported survey opinion, not Grow patient data.
Millions of people showed up.


Not because they had to. They showed up because they decided their mind matters and it’s worth taking care of.
So, whatever brought you here, know, it’s enough

Because therapy can...
Change your mind
Change your life
Where will you grow?